Football Mini Kegs – the Aston Villa story…
European Malt, the exclusive supplier of Huber mini kegs to the UK for twenty years, has a new success story – the first UK premiership football mini keg!
Purity Brewing Co., a long standing customer of European Malt, created their first custom printed design in 2011. They have lovingly filled their ‘mini casks’ with their award winning cask beers for customers to settle and enjoy real ale in the comfort of their own home.
In May 2019 Aston Villa FC returned to the Premier League. In the summer Purity Brewing Co. become the Official Ale Supplier. This synergy provided the perfect opportunity for a new fully branded mini keg. The ‘Purity Pale Aston Villa mini keg’ was born.
Launched just in time for Christmas, the mini keg was eagerly anticipated. It created a bit of a media storm, even crashing the Purity web shop in the process!
Pre-orders were invited prior to the kegs being available at the beginning of December and by the 18th December it was announced on Purity social media:
‘We’re sorry to announce that we’ve SOLD OUT of the limited edition @AVFCOfficial Purity Pale Mini Kegs. The demand has been phenomenal so expect a return in 2020!’
Mini kegs for the final of the Carabao Cup
Happily Aston Villa has now reached the final of the Carabao Cup and will face Manchester City FC at Wembley on the 1st March. Fans are invited to register their interest in the next batch of mini kegs here
Purity Pale is created exclusively for Aston Villa. The 5 litre mini keg, featuring the built-in non-drip tap for the perfect serve at home, contains around 9 pints of brewery conditioned beer. This doesn’t require settling so is convenient for those who cannot get to Villa Park. Fans love to wear their strips in front of the TV in support of their club. The fully branded Aston Villa keg is proving to be the icing on the cake when it comes to creating that perfect match day experience at home, shared with friends.
Promo activity has included posts on the official twitter account of Aston Villa with 1.3 million followers, podcasts from @TheVillaView, a youtube channel by fans for fans of Aston Villa with over 19K subscribers, promo pictures at Villa Park and the ‘Purity Pale Coconut Shy’. It has not come as a surprise that the Purity Pale Aston Villa mini keg has become an instant success.
European Malt – A Family business supplying the UK Brewing and Beverage Industry for over 30 Years
European Malt, the family company driven by sports lover Jayne, has identified an untapped market for brewers to take advantage of. Sports fans love beer and they also love to collect memorabilia from their favourite clubs. A branded mini keg combines the two perfectly. Although fully recyclable, some mini keg fans like to collect and re-purpose them as branded lamps, tables, plant pots and even guitar amps! This success story sets a precedent for other brewery sports club printed mini kegs to follow.
If you are from a brewery, cider maker or from a sports club, and you would like to know more about filling and branding your own football mini kegs, talk to Jayne and Terry of European Malt at BeerX. You will find us on stand 208 just on the left as you come in! Huber mini kegs – the original and best www.europeanmalt.com