European Malt Company is happy to announce that Adnams Ghost ship is officially the best selling mini keg in Great Britain!
Adnams brewery started with pallet loads of neutral mini kegs and quickly embraced the trend for the 5 litre take home package. They now stock several custom printed mini kegs for various brands as well as a generic ‘seasonal’ design. Nielsen ScanTrack Grocery data* has revealed that Ghost Ship has taken the top spot after a year of record growth across the country in both on and off-trade – that’s across all restaurants, pubs and bars as well as supermarkets and shops.
Adnams Ghost Ship mini kegs contain 8-pints of beer, so are the perfect choice for parties and celebrations.
Ghost Ship was launched in 2010, originally as a seasonal Halloween beer. Since then, it has become Adnams’ best selling and customers’ favourite** beer.
Your can find out more here: https://adnams.co.uk/ and buy Adnams mini kegs or mini casks here: https://adnams.co.uk/search?q=mini%20keg.
Want to know more about mini kegs? Please see https://www.europeanmalt.com/mini-kegs/
Data sources:
* Nielsen ScanTrack, 12 WE 09.09.17.
** Adnams online customer survey August 2017
Featured image: Edward Ros, Head of Beverage division at Huber Packaging Group https://www.huber-packaging.com/english/